Other tools require SDK integration, weeks of setup, or sales calls just to get started. Smart App Links gives you smart routing, deep linking, and full analytics in 2 minutes — starting at $9/mo.
Branch.io pricing
Sales call only
Smart App Links
$9/mo
Unlimited links + full analytics
Bitly deep links at
$199/mo
| Smart App LinksThat's us | Branch.io | Dub.co | ChottuLink | Bitly | onelink.to | |
|---|---|---|---|---|---|---|
Pricing | ||||||
| Free tier | 1 link | Trial only | 25 links/mo | 25K MAU | 5 links/mo | 3 links (with ads) |
| Paid plan starts at | $9/mo | Sales call | $25/mo | $19/mo | $10/mo | $10/mo |
| Deep linking available at | $9/mo | Sales call | $25/mo | Free | $199/mo | |
| Unlimited links | $9/mo | Sales call | Enterprise | Free | $80/mo | |
| Custom domains | $29/mo | Sales call | Free (3) | Free | $29/mo | $40/mo |
| Transparent public pricing | ||||||
Core Features | ||||||
| Smart device routingOne link auto-detects iOS, Android, or desktop | ||||||
| Deep linkingOpen specific content inside the app | $25/mo | $199/mo | ||||
| No SDK requiredWorks without adding code to your app | ||||||
| Setup time | 2 minutes | 1-2 weeks | 5 minutes | 5 minutes | 5 minutes | 2 minutes |
| QR code generation | $10/mo | |||||
| Custom OG previewsControl how your link looks when shared on social media | ||||||
| In-app browser handlingWorks correctly in Instagram, TikTok, Facebook browsers | ||||||
Analytics | ||||||
| Click trackingTrack how many times your link is clicked | 1K events free | No retention on free | $10/mo | |||
| Device breakdown | $199/mo | $10/mo | ||||
| Referrer tracking | $10/mo | $10/mo | ||||
| UTM campaign tracking | $25/mo | |||||
| Country-level geo data | $29/mo | $10/mo | ||||
Advanced Features | ||||||
| A/B testingSplit traffic between two destinations | $29/mo | Sales call | Paid only | |||
| Geo routingRoute users to different URLs by country | $29/mo | Sales call | Paid only | |||
| Team accounts | $29/mo | Sales call | $25/mo (3) | $199/mo | $25/mo | |
| Deferred deep linkingRemember link context through app install (user clicks, installs, opens to content) | $25/mo | |||||
| Mobile attribution (MMP)Track which ad drove an install | ||||||
| REST API | ||||||
Best For | ||||||
| Indie developers | ||||||
| Startups & small teams | ||||||
| Agencies | ||||||
| Enterprise | ||||||
The only features we don't offer are enterprise ad attribution and deferred deep linking — niche features that 95% of developers never need, and that require SDK integration and significantly more complexity elsewhere.
Free plan included — no credit card required
Google shut down Firebase Dynamic Links on August 25, 2025. All existing links now return 404. Smart App Links is a simple, affordable replacement — set up in 2 minutes with no SDK required.
Branch is an enterprise platform that doesn't even publish its pricing — you have to talk to sales. It requires SDK integration and weeks of setup. Smart App Links gives you smart device routing, deep linking, and analytics at $9/mo with zero code changes.
No. Smart App Links works entirely server-side. Create a link, share it — no SDK to install, no code to write, no app update to ship.
No catch. We built a focused tool that does smart linking exceptionally well — device routing, deep links, analytics, QR codes, A/B testing — without the bloat of enterprise features that inflate other tools' pricing.
For the vast majority of developers — yes. Smart App Links handles everything Branch does for smart links, deep links, and analytics at a fraction of the cost and without the SDK headache. The only Branch features we don't replace are enterprise ad attribution and deferred deep linking, which most apps don't need.
Yes. We detect in-app browsers (Instagram, TikTok, Facebook, Twitter) and route users to the correct store. No broken links.